Privacy Policy

We use the personal information we collect for the following purposes:

• To operate, maintain, and improve the Site and its content
• To respond to enquiries, feedback, and support requests
• To send newsletters, updates, and relevant communications (with your consent)
• To administer programmes, campaigns, and partnerships
• To analyse website traffic and user behaviour to improve our services
• To detect and prevent fraud, abuse, and security incidents
• To comply with applicable legal obligations

We will not use your information for purposes incompatible with those described above without first obtaining your consent.

Information You Provide Directly

We may collect personal information you voluntarily provide when you:

• Fill in a contact, inquiry, or registration form
• Subscribe to our newsletter or communications
• Apply for partnerships, collaborations, or programmes
• Participate in surveys, competitions, or campaigns
• This may include your name, email address, phone number, organisation, country of residence, and any other information you choose to provide.

Information Collected Automatically

When you visit our Site, we automatically collect certain technical data through cookies and similar tracking technologies, including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and referral source
• Device identifiers and session information

Information from Third Parties

We may receive information about you from third-party platforms such as social media networks if you interact with our content on those platforms, subject to their respective privacy policies.

Where applicable under data protection law (including the EU General Data Protection Regulation and equivalent national legislation), we process your personal data on the following legal bases:

• Consent. Where you have given clear, informed consent to processing
• Legitimate interests. Where processing is necessary for our legitimate business purposes and does not override your rights
• Contractual necessity. Where processing is required to fulfil a contract or take pre-contractual steps at your request
• Legal obligation. Where we are required by law to process your data

Our Site uses cookies and similar technologies to enhance your experience and gather analytical data. Cookies are small text files stored on your device. We use:

• Essential cookies required for core website functionality
• Analytics cookies to understand how visitors use our Site (e.g., Google Analytics)
• Preference cookies to remember your settings and choices

You can manage or disable cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of the Site. We will seek your consent for non-essential cookies where required by law.

We do not sell, rent, or trade your personal information to third parties. We may share your data in the following limited circumstances:

• With trusted service providers and technology partners who assist us in operating the Site, subject to strict data processing agreements
• With partners and collaborating organisations in connection with specific programmes or initiatives, where you have been informed
• With law enforcement or regulatory bodies where required by applicable law or legal process
• In connection with a merger, acquisition, or transfer of business assets, with appropriate confidentiality protections in place

All third parties with whom we share data are required to handle your information responsibly and in accordance with applicable privacy laws.

Shuga Global operates globally, and your information may be transferred to, stored, or processed in countries outside your country of residence. Where such transfers occur, we take appropriate steps to ensure your data is protected in accordance with applicable law, including the use of standard contractual clauses or equivalent safeguards.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. When data is no longer needed, we securely delete or anonymise it. Specific retention periods may vary depending on the nature of the data and the purpose for which it was collected.

Depending on your jurisdiction, you may have the following rights in relation to your personal data:

• Right of access to request a copy of the personal data we hold about you
• Right to rectification to request correction of inaccurate or incomplete data
• Right to erasure to request deletion of your personal data in certain circumstances
• Right to restrict processing  to request that we limit how we use your data
• Right to data portability to receive your data in a structured, machine-readable format
• Right to object to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us using the details in Section 11. We will respond to all legitimate requests within the timeframes required by applicable law.

While Shuga Global’s mission and content engage young people, our website is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13 without verifiable parental or guardian consent. If you believe we have inadvertently collected such information, please contact us and we will take prompt steps to delete it.

For users between the ages of 13 and 18, we encourage parental involvement in their online activity and data practices.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure. These include encryption, access controls, and regular security reviews.

While we take data security seriously, no method of transmission over the internet or electronic storage is entirely secure. We cannot guarantee absolute security, and encourage you to take appropriate precautions when sharing personal information online.

Our Site may contain links to third-party websites, social media platforms, and external resources. This Privacy Policy applies only to the Shuga Global website. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies independently before providing any personal information.

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the “Last Updated” date at the top of this document. For material changes, we will take additional steps to notify you, such as posting a notice on the Site or sending a direct communication. Your continued use of the Site following any changes constitutes acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Shuga Global

Email: info@shugaglobal.com

Website: www.shugaglobal.com