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      Home » Where We Work

      • KENYA
      • NIGERIA
      • SOUTH AFRICA
      • INDIA
      • CÔTE D'IVOIRE
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      PODCAST

      SHUGA MASHARIKI: OFF SCRIPT (2026)

      Recorded across three universities, the University of Nairobi, Egerton University, and Jaramogi Oginga Odinga University of Science and Technology, the series captures raw, unfiltered conversations from the campuses where these stories are lived every day.

      Starring : Muchina, Makena

      WATCH NOW
      SERIES I 2 SEASONS

      MTV SHUGA MASHARIKI (2025 - 2026)

      Shuga returns to Kenya, following young people navigating relationships, identity and the pressures of modern life, while challenging harmful social norms and toxic masculinity through bold, interconnected storytelling.

      Starring : Juliebrenda, Serah Wanjiru, Matthew Ngotho, Basil Mungai
      Awards : Best Series, People’s Choice, Kalasha
      Best Writing, AMVCA
      WATCH NOW
      PROGRAM

      SURROUND SOUND KENYA

      A five year partnership – Shuga Global with Shujaaz Inc to dismantle harmful gender norms through youth-led media and community action.

      LEARN MORE
      DOCUMENTARY SERIES I 3 SEASONS

      MTV SHUGA GENFREE (2025)

      Three bold documentaries exploring gender, identity, and justice in modern Kenya — through intimate portraits of love, protest, and the boy child myth.

      Starring : David Macharia

      Awards : John, Johnny, Johnte {Best Documentary, Innovation Film, Best Short Documentary (Kitale Awards)}
      WATCH NOW
      TALENT ACCELERATOR PROGRAM

      SHUGA MASHARIKI (2025 - 2026)

      Launched alongside MTV Shuga Mashariki, TAP has trained 28 aspiring filmmakers across two cohorts through hands on experience from script to screen. Participants also created scenes featured in the series, with three interns going on to direct the upcoming Shuga Mashariki Shorts.

      PEER EDUCATION PROGRAM

      SHUGA MASHARIKI IN THE COMMUNITY (2025 - 2026)

      A screening and peer education initiative bringing MTV Shuga Mashariki directly to young people through campuses, schools and community spaces in Bondo, Siaya, Njoro and Nakuru. Through interactive experiences and open conversations, the programme connects audiences to peer learning and local health support services.

      SOUNDTRACK (SO FRESH)

      SHUGA MASHARIKI (2026)

      After the success of Season1, Mashariki 25Flow, is a 12-track soundtrack for Season 2, named after Kenya’s country code, 254. Built to carry the show’s impact beyond the screen toward music deliberately written around themes of relationships, agency, and autonomy.

      WATCH NOW
      SHORT FILM I IN BLOOM SERIES

      KIFUNGO (2024)

      A psychological horror drama about HIV self-stigma and acceptance, starring Brenda Wairimu. Viewers awareness around stigma for women living with HIV increased by 25 pts.

      Starring : Brenda Wairimu

      Awards : BEST SERIES
      (9th SHORTY IMPACT AWARDS)
      WATCH NOW
      SERIES I 2 SEASONS

      SHUGA: LOVE SEX MONEY (2009 - 2011)

      The original award-winning drama starring Lupita Nyong’o tackles HIV, gender inequality, and sexual violence. Viewed across 48 countries — with 60% youth reached in Nairobi and 84% reporting changed attitudes toward multiple sexual partners.

      Starring : Lupita Nyong’o, Avril Nyambura

      Awards : Gold, Public Health Campaign (World Media Festival)
      WATCH NOW

      Thematic areas

      Sexual And Reproductive Health

      Maternal health

      HIV Prevention

      Gender Norms

      Consent

      Education

      SHORT FILMS I 4 EPISODES

      SHUGA SHORTS (2026)

      4 short films made by 23 emerging filmmakers through a story innovation lab, blending humour, drama and relatable moments to spark conversations on gender roles within maternal health, early marriage, contraception and economic empowerment

      Starring : Miriam Peters, Treasure Enagbare, Lexan Peters, Hilda Egbuna, Miracle Ada Inyanda
      WATCH NOW
      SHORT FILM I IN BLOOM SERIES

      AFEFE IN BLOOM (2025)

      A moving story of a beautician whose life is upended when her ailing mother in law moves in unexpectedly, forcing her to balance personal ambition with family expectations and pressure.

      Starring : Folu Storms

      Awards :
      BEST SERIES (9th SHORTY IMPACT AWARDS)
      WATCH NOW
      SERIES I 5 SEASONS

      MTV SHUGA NAIJA (2013 - 2023)

      Set in Lagos, the series follows young people navigating love, ambition and complicated relationships, while touching on issues like HIV prevention and gender based violence, among others.

      Starring : Muhao Cele, Jemima Osunde, Timini Egbuson

      WATCH NOW
      PUBLIC SERVICE ANNOUNCEMENT

      BIG BABY (2020)

      A playful PSA that follows a woman constantly interrupted by a grown man portrayed as a baby, using humour to spark conversations around unplanned pregnancy and future choices.

      Starring : Helena Nelson and Gregory Ojefua

      WATCH NOW
      SHORT FILMS I 4 EPISODES

      YOUNG MUMS (2020)

      4 short films made by 23 emerging filmmakers through a story innovation lab, blending humour, drama and relatable moments to spark conversations on gender roles within maternal health, early marriage, contraception and economic empowerment

      DOCUMENTARY

      16 AND PREGNANT (2017)

      A candid documentary following three teenagers as they share the realities of teen pregnancy, offering an honest look at the challenges and choices young people face.

      WATCH NOW

      Thematic areas

      Women’s economic empowerment

      Maternal health

      Early Marriage

      HIV prevention

      Consent

      Mental health

      Sexual and reproductive health

      Gender based violence

      Teenage pregnancy

      PODCAST

      CLOCK IT (2025)

      The cast of MTV Shuga Down South and experts come together for real, unfiltered conversations on issues that matter. From mental health and PrEP to GBV and HIV, it’s honest, informative, and definitely worth tuning into.

      Experts : Dr Donny, Dr Katlego Selikane, Dr Marlin McKay, Noskhumbuzo Phangwa and more 
      Starring : Ayanda Makayi, Ayanda Nzimande, Ayakha Ntunja, Stephanie Sandows and more
      WATCH NOW
      CAMPAIGN

      FAIRY PREP MOTHER PSA (2023)

      The PSA uses humour and a sex positive, cheeky tone to make conversations around HIV prevention feel simple, engaging and non intimidating.

      Starring : Chidera Nwoha, Palesa Mothopi, Farieda Metsileng
      WATCH NOW
      SERIES

      MTV SHUGA DOWN SOUTH (2017-2023)

      This riveting drama series follows the lives of a group of young people in South Africa as they navigate the challenges of modern life, including relationships, social media, and personal growth

      Starring : Stephanie Sandows, Ayanda Makayi, Lerato Walaza, Given Stuurman, Thuso Mbedu, Tshiamo Molobi, Vanessa Mdee, Samkelisiwe Makhoba, Nick Mutuma, Given Stuurman, Mohau Cele, Lerato Walaza, Emmanuel Ikubese
      Awards : Down South S3 ‘best youth programme” at the SAFTAs (2024)
      WATCH NOW
      DOCUSERIES

      WHAT MAKES A MAN (2022)

      The series focuses on breaking down toxic behavior and understanding emotional growth, misogyny, and accountability in manhood.

      Starring : Ayanda

      Awards : Best Educational Programme at the SAFTAs, 2023
      WATCH NOW
      TALK SERIES

      IN REAL LIFE (2017 - 2019)

      A conversation led series where cast members step beyond their fictional characters to explore the real experiences behind the issues seen on screen. Through honest, personal conversations, MTV Shuga: In Real Life brings audiences closer to the realities young people face every day.

      Starring : Stephanie Sandows, Thuso

      WATCH NOW

      Thematic areas

      HIV Prevention

      Consent

      Mental Heath

      Sexual And Reproductive Health

      Teenage Pregnancy

      Tuberculosis

      Gender Based Violence

      SERIES | 3 SEASONS

      MTV NISHEDH (2020 - 2025)

      A slice of life series unfolding across cities, small towns and a wedding household, capturing stories around relationships, consent, unplanned pregnancies and societal norms.

      Starring : Aashema Vardhan, Malhaar Rathod, Rrama Sharma, Sachin Vidhrohi, Syed Raza, Sarthak Bhardwaj
      WATCH NOW
      YOUTUBE SKETCH

      PATI PATNI VS DUNIYA (2024)

      A childless couple, by choice, on trial. A courtroom in chaos. This viral sketch uses humour and satire to spotlight family planning and society’s expectation with pressuring couples to have children.

      Starring : Rrama Sharma, Sachin Vidrohi

      WATCH NOW
      CAMPAIGN

      MUSIC VIDEOS (2024)

      Drop the beat and the hang-ups. Mard Kaun Hai Asli redefines masculinity, while Kuch Aisa Waisa guards love with a life-size condom, Bollywood style.

      Starring : Armaan Khera, Sofie Ashraf, Chirag Shah, Riti Soni
      Awards : Kuch Aisa Waisa Silver honor for best use sound and music, Short Impact awards 2024
      WATCH NOW
      SHORT FILM | IN BLOOM SERIES

      ALTA - IN BLOOM (2024)

      A teenager locked in the bathroom, a secret relationship revealed and a family moment no one saw coming. This short film explores the realities of child marriage through an intimate, emotionally charged story.

      Awards : BEST SERIES
      (9th SHORTY IMPACT AWARDS)
      WATCH NOW
      MUSIC VIDEO

      KHUL KE BOL (2022)

      A bold anthem that celebrates speaking up and challenging taboos. Blending music with powerful storytelling, it inspires young people to question stigma and start conversations that matter.

      Staring : Naveen Singh (bihari ladka), Barkha Vyas, Lovina Nayak, Ayushi Amrute
      WATCH NOW
      SERIES

      ALONE TOGETHER (2020)

      Shot during the pandemic, Nishedh characters return with isolation testing their friendships, relationships, and health in real time.

      Starring : Priya Chauhan, Himika Bose,
      Sania Mirza
      WATCH NOW
      PEER EDUCATION AND SCREENINGS

      COMMUNITY OUTREACH (2020 - 2024)

      Bringing stories beyond the screen through community activities and screenings across Uttar Pradesh, Bihar, Rajasthan and Maharashtra, supported by online peer education delivered by 25 trained peer educators on Instagram, Facebook and WhatsApp.

      Thematic areas

      Sexual And Reproductive Health

      Abortion

      Family Planning

      Unwanted Pregnancy

      Tuberculosis

      Consent And Partner Communication

      Gender Norms

      Mental Health

      SERIES

      MTV SHUGA BABI (2019-2021)

      Set in Abidjan, the series follows talented teens at the Douahou Institute as they navigate love, ambition and tough choices in a vibrant world of music, dance and storytelling.

      Starring : Rémy Adan Soukeïna Alpha Koné
      Reine Esther
      WATCH NOW

      Thematic areas

      Sexual And Reproductive Health

      HIV Self-testing and Treatment

      SHORT FILM

      WATER ANGEL (2025)

      A powerful story following an expectant mother navigating a health crisis and the aftermath of loss, shedding light on gaps in maternal care and the importance of support during pregnancy.

      Starring : Rachel Hilson, Jacob Romero

      WATCH NOW
      SHORT FILM | IN BLOOM SERIES

      PERIOD (2024)

      A heartfelt coming of age story following a young girl determined to access menstrual products, shedding light on period poverty through humour and resilience.

      Starring : Yasmin El-Abd

      WATCH NOW
      SHORT FILM

      THIS IS WHAT WE’RE TAKING? (2024)

      A sharp, darkly humorous story following an Indigenous college student navigating confusion, stigma and unexpected obstacles while trying to access an abortion.

      Starring : Isabella Star LaBlanc,Germain Arroyo, Morningstar Angeline
      WATCH NOW
      SERIES

      MTV SHUGA ALONE TOGETHER (2020)

      Created during the COVID 19 lockdown, this fully remote drama used video calls and self shot moments to capture the realities of isolation and staying connected.

      Starring : Rémy Adan Soukeïna Alpha Koné Reine Esther
      WATCH NOW

      Thematic areas

      Sexual And Reproductive Health

      Period Poverty

      HIV Prevention

      Abortion

      Maternal Care

      Gender Norms

      Covid 19

      HOME

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      TERMS OF SERVICE

      UK REGISTERED CHARITY: 1140295

      US REGISTERED CHARITY: 20-0957052

      SA REGISTERED CHARITY: 2020/812427/08

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