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MTV SHUGA MASHARIKI (2025 - 2026)
Shuga returns to Kenya, following young people navigating relationships, identity and the pressures of modern life, while challenging harmful social norms and toxic masculinity through bold, interconnected storytelling.
Best Writing, AMVCA
SURROUND SOUND KENYA
A five year partnership – Shuga Global with Shujaaz Inc to dismantle harmful gender norms through youth-led media and community action.
MTV SHUGA GENFREE (2025)
Three bold documentaries exploring gender, identity, and justice in modern Kenya — through intimate portraits of love, protest, and the boy child myth.
Starring : David Macharia
SHUGA MASHARIKI (2025 - 2026)
Launched alongside MTV Shuga Mashariki, TAP has trained 28 aspiring filmmakers across two cohorts through hands on experience from script to screen. Participants also created scenes featured in the series, with three interns going on to direct the upcoming Shuga Mashariki Shorts.
SHUGA MASHARIKI IN THE COMMUNITY (2025 - 2026)
A screening and peer education initiative bringing MTV Shuga Mashariki directly to young people through campuses, schools and community spaces in Bondo, Siaya, Njoro and Nakuru. Through interactive experiences and open conversations, the programme connects audiences to peer learning and local health support services.
SHUGA MASHARIKI (2026)
After the success of Season1, Mashariki 25Flow, is a 12-track soundtrack for Season 2, named after Kenya’s country code, 254. Built to carry the show’s impact beyond the screen toward music deliberately written around themes of relationships, agency, and autonomy.
KIFUNGO (2024)
A psychological horror drama about HIV self-stigma and acceptance, starring Brenda Wairimu. Viewers awareness around stigma for women living with HIV increased by 25 pts.
SHUGA: LOVE SEX MONEY (2009 - 2011)
The original award-winning drama starring Lupita Nyong’o tackles HIV, gender inequality, and sexual violence. Viewed across 48 countries — with 60% youth reached in Nairobi and 84% reporting changed attitudes toward multiple sexual partners.
Starring : Lupita Nyong’o, Avril Nyambura
Thematic areas
Maternal health
HIV Prevention
Gender Norms
Consent
Education
SHUGA SHORTS (2026)
4 short films made by 23 emerging filmmakers through a story innovation lab, blending humour, drama and relatable moments to spark conversations on gender roles within maternal health, early marriage, contraception and economic empowerment
AFEFE IN BLOOM (2025)
A moving story of a beautician whose life is upended when her ailing mother in law moves in unexpectedly, forcing her to balance personal ambition with family expectations and pressure.
MTV SHUGA NAIJA (2013 - 2023)
Set in Lagos, the series follows young people navigating love, ambition and complicated relationships, while touching on issues like HIV prevention and gender based violence, among others.
Starring : Muhao Cele, Jemima Osunde, Timini Egbuson
BIG BABY (2020)
A playful PSA that follows a woman constantly interrupted by a grown man portrayed as a baby, using humour to spark conversations around unplanned pregnancy and future choices.
Starring : Helena Nelson and Gregory Ojefua
YOUNG MUMS (2020)
4 short films made by 23 emerging filmmakers through a story innovation lab, blending humour, drama and relatable moments to spark conversations on gender roles within maternal health, early marriage, contraception and economic empowerment
16 AND PREGNANT (2017)
A candid documentary following three teenagers as they share the realities of teen pregnancy, offering an honest look at the challenges and choices young people face.
Thematic areas
Women’s economic empowerment
Maternal health
Early Marriage
HIV prevention
Consent
Mental health
Sexual and reproductive health
Gender based violence
Teenage pregnancy
CLOCK IT (2025)
The cast of MTV Shuga Down South and experts come together for real, unfiltered conversations on issues that matter. From mental health and PrEP to GBV and HIV, it’s honest, informative, and definitely worth tuning into.
FAIRY PREP MOTHER PSA (2023)
The PSA uses humour and a sex positive, cheeky tone to make conversations around HIV prevention feel simple, engaging and non intimidating.
MTV SHUGA DOWN SOUTH (2017-2023)
This riveting drama series follows the lives of a group of young people in South Africa as they navigate the challenges of modern life, including relationships, social media, and personal growth
WHAT MAKES A MAN (2022)
The series focuses on breaking down toxic behavior and understanding emotional growth, misogyny, and accountability in manhood.
IN REAL LIFE (2017 - 2019)
A conversation led series where cast members step beyond their fictional characters to explore the real experiences behind the issues seen on screen. Through honest, personal conversations, MTV Shuga: In Real Life brings audiences closer to the realities young people face every day.
Starring : Stephanie Sandows, Thuso
Thematic areas
HIV Prevention
Consent
Mental Heath
Sexual And Reproductive Health
Teenage Pregnancy
Tuberculosis
Gender Based Violence
MTV NISHEDH (2020 - 2025)
A slice of life series unfolding across cities, small towns and a wedding household, capturing stories around relationships, consent, unplanned pregnancies and societal norms.
PATI PATNI VS DUNIYA (2024)
A childless couple, by choice, on trial. A courtroom in chaos. This viral sketch uses humour and satire to spotlight family planning and society’s expectation with pressuring couples to have children.
Starring : Rrama Sharma, Sachin Vidrohi
MUSIC VIDEOS (2024)
Drop the beat and the hang-ups. Mard Kaun Hai Asli redefines masculinity, while Kuch Aisa Waisa guards love with a life-size condom, Bollywood style.
ALTA - IN BLOOM (2024)
A teenager locked in the bathroom, a secret relationship revealed and a family moment no one saw coming. This short film explores the realities of child marriage through an intimate, emotionally charged story.
(9th SHORTY IMPACT AWARDS)
KHUL KE BOL (2022)
A bold anthem that celebrates speaking up and challenging taboos. Blending music with powerful storytelling, it inspires young people to question stigma and start conversations that matter.
ALONE TOGETHER (2020)
Shot during the pandemic, Nishedh characters return with isolation testing their friendships, relationships, and health in real time.
Sania Mirza
COMMUNITY OUTREACH (2020 - 2024)
Bringing stories beyond the screen through community activities and screenings across Uttar Pradesh, Bihar, Rajasthan and Maharashtra, supported by online peer education delivered by 25 trained peer educators on Instagram, Facebook and WhatsApp.
Thematic areas
Sexual And Reproductive Health
Abortion
Family Planning
Unwanted Pregnancy
Tuberculosis
Consent And Partner Communication
Gender Norms
Mental Health
MTV SHUGA BABI (2019-2021)
Set in Abidjan, the series follows talented teens at the Douahou Institute as they navigate love, ambition and tough choices in a vibrant world of music, dance and storytelling.
Reine Esther
Thematic areas
Sexual And Reproductive Health
HIV Self-testing and Treatment
WATER ANGEL (2025)
A powerful story following an expectant mother navigating a health crisis and the aftermath of loss, shedding light on gaps in maternal care and the importance of support during pregnancy.
Starring : Rachel Hilson, Jacob Romero
PERIOD (2024)
A heartfelt coming of age story following a young girl determined to access menstrual products, shedding light on period poverty through humour and resilience.
Starring : Yasmin El-Abd
THIS IS WHAT WE’RE TAKING? (2024)
A sharp, darkly humorous story following an Indigenous college student navigating confusion, stigma and unexpected obstacles while trying to access an abortion.
MTV SHUGA ALONE TOGETHER (2020)
Created during the COVID 19 lockdown, this fully remote drama used video calls and self shot moments to capture the realities of isolation and staying connected.
Thematic areas
Sexual And Reproductive Health
Period Poverty
HIV Prevention
Abortion
Maternal Care
Gender Norms
Covid 19
Starring : Muchina, Makena